February 1, 2016

BIOMECHANICS

Why Support the Three Arches of the Foot?

PERSPECTIVE

New Dr. Frankenstein

ANCILLARY SERVICE

The History of Microcurrent Facial Rejuvenation and the Chiropractic Profession

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BIOMECHANICS

Why Support the Three Arches of the Foot?

Our feet perform a number of simultaneous tasks. They support our entire body weight; balance and propel us; safely absorb and adapt to walking stresses; and provide the stability necessary for daily activities. Central to their success is the arched structure, which is actually a complex of three bony arches (Fig. 1): the medial longitudinal arch (A-C), the lateral longitudinal arch (B-C), and the anterior transverse (metatarsal) arch (A-B).

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PERSPECTIVE

New Dr. Frankenstein

Everyone is familiar with novelist Mary Shelley’s horror story about Dr. Victor Frankenstein, a scientist who created life from the dead but was horrified by the creature he had made when it turned into a deadly monster. Although this classic science-fiction story has had many revisions since its inception in 1816 (Young Frankenstein by Mel Brooks is my favorite), today we see a new type of Dr. Frankenstein who creates not one, but many monsters from people in pain.

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ANCILLARY SERVICE

The History of Microcurrent Facial Rejuvenation and the Chiropractic Profession

It’s no secret that, in an effort to add additional revenue streams to a practice, many doctors of chiropractic are adding spa-like services. One such service is microcurrent facial rejuvenation (MFR). Many are familiar with the uses of microcurrent to reduce pain and muscle spasms, as well as to speed up healing.

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PRACTICE MANAGEMENT

How Much Is Your Practice Worth?

The first truism regarding the value of your chiropractic practice is that no national standards exist for appraising the worth of your business. Pricing a chiropractic practice—whether for purposes of sale or purchase—more closely resembles evaluating an important work of art or an antique automobile.

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PERSPECTIVE

The Seven Don'ts of a Successful Practice

Without a doubt, the most successful practices are those that understand this fact: patients want to be heard and not told. Because of this, you can find yourself in a very perplexing conundrum. How can you communicate with your patient so he or she understands what to do without feeling as if being told what to do?

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DURABLE MEDICAL EQUIPMENT

Medicare DME and Lumbar Braces Are Better Than Ever for Chiropractors

Yes, it is true! Medicare reimburses many chiropractors anywhere from $375 to $1300 for providing lumbar braces to qualified Medicare enrollees, which cost the doctor $50 to $375. The average chiropractic family practice can easily have 20 or more of these Medicare patients that not only could use a durable medical equipment (DME) product such as the lumbar brace, but also truly need one.

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FEATURE

Referral Generators: Unlocking Each Patient’s Potential

Think about the last time you provided a referral to a friend. What motivated you to make that recommendation? Was it a superior quality of service? An above-and-beyond customer experience? The best price? Ease of contact and appointment setting?

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POLITICS

Don’t Bogart That Joint, My Friend

Here are the questions: Should DCs have Rx rights? Should we split as a profession? These questions divide our profession and they need to be addressed now. Face it, drugs are everywhere and easy to get. So, why would a DC want to have the right to prescribe controlled substances, and why would our profession need to allow it?

Buyer's Guide 2016-20172016 The Chiropractic Assistant/April2016