September 1, 2009

Feature

Expert Advice: Secrets of Marketing

Clinical Excellence

Fitness and Chiropractic A Critical Niche for Your Practice and the Chiropractic Profession

Clinical Excellence

Chiropractic: A Profession in Dire Need of Unification

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Feature

Expert Advice: Secrets of Marketing

Let's face it, getting your patients in tip top shape is tough work. It leaves little time for you to figure out how to market to even more of those that need your help. Here are some quick insights from several battle tested veterans that have mast

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Clinical Excellence

Fitness and Chiropractic A Critical Niche for Your Practice and the Chiropractic Profession

T ill-: FITNESS AND NUTRITION INDUSTRIES ARE POISED TO take a leadership role in health care. They have all the research that demonstrates their role in achieving optimum health and prevention of sickness and dis­ease. These elements of a healthy li

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Clinical Excellence

Chiropractic: A Profession in Dire Need of Unification

M y mentor taught me years ago that it's not about WHO is right, it's about WHAT is right. Many of us in politics are so focused on the "who," that we forget the real issues. In 1989, as an 8 year practitioner, I was angry at the state of politics i

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News Of The Profession

September is Prostate Health Month

T he Centers for Disease Control (CDC) estimates that 50 percent of men will experience prostate problems during their lifetime.1 Despite this prevalence, prostate problems are one of the least addressed and talked about issues. Besides a man's annu

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Profitability

Unleashing the Power of Your EHR When you tap into evidence-based best practices, compliance and better care follow

T WI-NTY YliARS AGO, BOTH MD'S AND DCs COULD GET BY with a couple of lines of documentation for a patient encounter: "The patient feels X, so now we're going to do Y." Today, that's not sufficient. The "getting by" days are over. We need a new level

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Profitability

Design Your Own Drip-Education System One of the Simple Secrets to 300+Visit Patients

T his article will focus on the market­ing you need to do to keep your pa­tients longer. I always say it is better to keep a patient for lifetime than it is to keep getting new ones. This is one of the techniques I have used for nearly fifteen years

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Profitability

Marketing Using Your EHR Computer System

E veryone knows that Electronic Health Record (EHR) systems are mandated under an assortment of Federal laws and Presidential edicts. Other than maintaining patient SOAP documentation and bill­ing records, the better EHR programs include many market

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Profitability

Use the Internet and Work Smarter, Not Harder

I t's late, 1:15 a.m. to be exact, and Mary Thomas, who was recently diagnosed with fibromyalgia, is facing another sleepless night. Like most Americans, she uses the Internet on a routine basis. Tonight she types in a Google search—"help for fibro-

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Profitability

Marketing in This Economy

E veryone knows that things have gotten tighter financially~in today's economy. What I have seen a lot of doctors doing right now is to cut back on expenses and the easiest area to cut back on is the marketing budget. This is not advised! What happe

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Clinical Excellence

Common Sense for Outdoor Activities

D URING THE WARMER MONTHS, OUR INTEREST TURNS TO outdoor activities. For those of you who practice in states where you commonly see the changing of the seasons, we also see a change in the patients who come to our office. Both new patients and estab

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